The core concept behind Search Engine Optimization is to increase the number of visitors to your website. This process is done through many thorough and important steps that will be explained in detail below. The ultimate goal is to have your website ranked high in the major search engines, which will result in more visitors, sales leads, and getting your information to more people via the Internet. LehighDesign.com is a Lehigh Valley Search Engine Optimization company that provides service to clients nationwide.

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About Our Search Engine Optimization Services

Through a step-by-step process we will show you how our Search Engine Optimization service works from start to finish.

Step 1 – Search Engine Ranking Report

After you provide our company with some basic information we will create a detailed ranking report that will show vital information regarding your website. Included in this report will be your current ranking in the top 8 search engines (we only rank the top 8 Search Engines since over 90% of the traffic comes from them). The report also provides detailed analysis of the current HTML code used to create your website to see how compatible your website is with those search engines. From this information we can show your company how we can make improvements to your website including titles, meta tags, content on your pages, and off page analysis such as Google Page Rank and Link Popularity.

Step 2 – Keyword Research

Using the information from our detailed report, our team will search for relevant and popular keywords that are being used on search engines. The philosophy behind this research is to find keywords that are popular with Internet users and are not overly competitive. By finding a niche and specialized keywords, we will be able to effectively improve your keyword ranking. After deciding upon a list of words to use, we will work with your company to narrow the list down to the most important keywords or phrases for use on your website. Below are some of the factors that we look at to effectively choose the correct keywords for your website:

• Research your competition to see which keywords or phrases they currently use.
• Research websites that are currently in the top results on the major search engines.
• Research Keyword Popularity and Keyword Competition for your keywords and phrases.

Step 3 – Implementation of Keywords

After the list of keywords and phrases have been cut down to the most effective and relevant keywords, we will then implement them into your website. The words will be placed in the code of your website and only visible if changes are made to the content on your website (with your permission only). Most of the work is done behind the page through meta tags, titles, and HTML tags.

Step 4 – Website Optimization

Through our initial report we will make all necessary changes to your website that could be affecting your ranking on the major search engines. Some of these factors include unnecessary HTML code, broken links, and other relevant factors on your website. Only changes that are necessary will be made to your website.

Step 5 – Submission to Search Engines

Now that your website has been completely optimized, we submit your website to over 100 search engines including Google, Yahoo, MSN, AOL, Excite, Lycos, AltaVista and many other major search engines.

Step 6 – Submission to Directories

Your website will be manually submitted to 40 major search engine directories. We will research to find the most relevant and important categories to place your website with these directories. After submitting to these directories we will research to find industry specific directories to submit your website to as well.

Step 7 – Monthly Reports

After your website has been optimized and submitted to the major search engines and directories, our Allentown Search Engine Optimization company will provide you with customized monthly reports to track your progress. Here is what is included in these reports:

• Current ranking on the major search engines and tracking your changes on a month to month basis.
• Visitor Statistics – Monthly visitors to your website to track your increases.
• Google Page Rank - Popularity of your website on Google on a scale from 0 to 10. 10 being the highest rank.
• Search Engine Hits – Track which search engines are providing the most traffic.
• Back-link Tracking – Incoming links from other web sites to your website.
• Other important information

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Continued Tracking and Optimization

Search Engines are constantly changing how they rank and display information from your website. It is very important to stay current with these trends in order to keep your high ranking on these major search engines. Working into the future allows us to make changes to your website and keywords. Also, you will continue to receive the monthly report from our Lehigh Valley Search Engine Optimization company, LehighDesign.com, to track your website's performance and changes in keyword rankings.

Important Information Regarding Search Engine Optimization

• We ask that you give us 3 months from the date the optimization is complete in order to see significant changes for your ranking on Search Engines. The information on Search Engines need some time to update and make changes to their ranking system.
• Search Engines and Directories do not have to accept all submissions and can take several months to include a new website if you are not already listed in their database.
• Due to the nature of these Search Engines we cannot guarantee all keywords to rank very high in all search engines. However, we promise to make every effort to get your website ranked as high as possible.

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